Section 10.3 of the Real Estate Services Regulation requires that the legal name of a personal real estate corporation must include both, but nothing other than, the legal name, a recognizable short form of the legal name, or the licensee name of the controlling individual, and the term “personal real estate corporation”. For example, take a controlling individual whose legal name is Robert Smith, and whose licensee name is Bob Smith. The legal name of a personal real estate corporation, whose controlling individual is Robert Smith, can be one of the following: Robert Smith Personal Real Estate Corporation (legal name + the term “personal real estate corporation”); Rob Smith (or Bob Smith) Personal Real Estate Corporation (recognizable short form + the term “personal real estate corporation”); Bob Smith Personal Real Estate Corporation (licensee name of the controlling individual as registered with RECBC + the term “personal real estate corporation”). Another example is if Jie Wu uses the name Jeffrey Wu for advertising purposes and has registered this as his licensee name with RECBC. If he then wishes to license a personal real estate corporation, he must choose whether to license his personal real estate corporation under the name Jeffrey Wu Personal Real Estate Corporation or Jie Wu Personal Real Estate Corporation. If he registers the personal real estate corporation name as Jie Wu Personal Real Estate Corporation, he would then no longer be able to advertise using the name Jeffrey Wu as all advertising must be in the licensee name of Jie Wu Personal Real Estate Corporation.